Cross-Cultural Pragmatic Failure: A Cognitive and Psychological Perspective
Language operation is both a cognitive and a psychological process,which are closely correlated with each other.Schema theory and prototype category are adopted as the theoretical foundation of the article to analyze pragmatic failures made in cross-cultural communication and tries to find out the deep source behind these phenomena from a cognitive and psychological perapective.It meanwhile proposes a strategic treatment of cross-cultural pragmatic failures.
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