英语广告与汉语广告中的文化差异
Cultural Differences between Chinese and English Advertising Languages
马春花1
作者信息
摘要
广告与文化息息相关,一个国家的广告基本反映了该国人民的文化水平和价值观念.本文将对广告语中体现的民族文化差异作比较和分析,旨在从广告语中读出不同的文化内涵.
Abstract
Advertisement is closely related to culture and it can reflect its people's cultural levels and ideas of value.This article analyzes the cultural differences in the languages between Chinese and English advertisements with the purpose of understanding the different culture connotation in them.
关键词
广告/文化差异/语言Key words
advertisement/cultural differences/language引用本文复制引用
出版年
2015
NETL
NSTL
万方数据