Analysis of Translating English Ads from Appellative Function——On the Case of Watch Brand Slogans
In the era of international economy, English ads have penetrated everywhere in the daily life.As a result, ad translation has become a heated topic.The paper tries to pursue this topic specified in translating watch brand slogans from appellative function including the highlighted brand advantage, the relationship between time and life, and the charisma of customers.Through the analysis, the paper aims to demonstrate how ad slogans attain the marketing goal by persuading and convincing.
ad translationwatch brand sloganappellative function
NETL
NSTL
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