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互动语言学视角下电商主播的话轮转换研究

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目前从互动语言学视角对电商直播语言的研究还不多,本文以某头部主播618预售首日的直播话语为语料,以互动语言学和会话分析为理论基础,探究电商主播在直播互动中的话轮转换策略.研究发现:(1)主播通过主动接话和打断策略取得话轮;(2)使用话语未完成语和重复策略延续话轮;(3)指定下一说话人以及受话人自我选择策略放弃话轮.
A Study on Turn-takings of Livestream Hosts From the Perspective of Interactional Linguistics
Currently,there are relatively few studies on e-commerce live discourse from the perspec-tive of interactional linguistics.This study takes the live discourse of a top livestream host on the first day of the 618 pre-sales as the corpus,and explores the turn-taking strategies of livestream hosts in the live interaction with the theoretical bases of interactional linguistics and conversational analysis.The study finds that:(1)The host takes the turn by actively picking up and interrupting strategies;(2)The host holds the turn by using utterance incompletor and repetition strategies;(3)The host yields the turn by designating the next speaker and the addressee's self-selection strategies.

livestream hoststurn-takinginteractional linguistics

张雅宁、原苏荣

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上海师范大学外国语学院,上海 200234

电商主播 话轮转换 互动语言学

国家社会科学基金

19BYY108

2024

语文学刊
内蒙古师范大学

语文学刊

CHSSCD
影响因子:0.1
ISSN:1672-8610
年,卷(期):2024.44(1)
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