Semiotic Interpretation of the Catchword"dopamine"
With the proposal and popularity of"dopamine coupling","dopamine"has produced ab-stract symbolic meaning with"colorful"and"happy"as the core meaning through the re-symbolization of semantic iconography and cognitive association,and has entered the word-formation expression in many fields such as daily discourse,commodity naming,and advertising editing.From the imitation of network memes to the reproduction of language memes is the popular mechanism of the symbol"dopamine",which is inseparable from the active cooperation between individual narrators and the vast social groups.As a product of consciousness and action,"dopamine"not only reflects social reality,but also shapes the cogni-tion of social values.Its interpretation and popularity of symbolic meaning reflect the public psychology of anxiety and depression in the current social environment,and advocate the values of free personality and self-care against the traditional deconstruction and innovation of thinking.However,the naturalization strategy of commodity naming and the blind following of the masses will lead to the assimilation of social self-pursuit and make the social groups fall into the disciplinary activities of symbols.
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