Framing Analysis on Media Representation of Chinese Female Athletes
Based on framing theory of cognitive linguistics,this study analyzed coverage on Chinese fe-male athletes by China Daily.Major findings areas the following:First,major identified metaphorical surface frames are"war,journey,performance,nature and architecture"and non-metaphorical surface frames are"ability,competition,self-confidence,effort,achievement,injury and disease";Second,deep frames activated by these surface frames are"unity of country Glory and self-worth"and"integra-tion of skill and spiritual value";Third,Framing strategies such as Coherence,Salience and Upgrade are mainly employed in reports and constructed diversified image of female athletes,representing the human-oriented sports spirit and a dynamic image of China,providing reference fellow medias to tell Chinese sto-ries effectively.
NETL
NSTL
万方数据
