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医院图书馆新媒体平台建设研究及其优化策略

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新媒体的出现,对医院图书馆的服务模式产生深刻的影响.本文介绍了新媒体的概念、特征,阐述了当前新媒体的融入医院图书馆的服务,为医院图书馆的发展带来一系列研究、实践、发展的机遇.医院图书馆以此为契机,充分利用新媒体平台的信息平台技术,通过深度解读用户需求、策划优质主题栏目、优化平台视觉效果、拓展信息推广渠道、强化数据分析和评估、建立专业运营团队等方式方法,探索读者服务新模式研究.以丰富多彩的资源内容和灵活新颖的表现形式,提升医院图书馆数字文化服务水平.
Research on the Construction of New Media Platform in Hospital Library and its Optimization Strategy
The emergence of new media has a profound impact on the service mode of hospital library.This paper introduces the concept and characteristics of new media,and expounds the integration of new media into the service of hospital library,which brings a series of research,practice and development opportunities for the development of hospital library.Taking this as an opportunity,the hospital library makes full use of the information platform technology of the new media platform to explore the new model of reader service through in-depth interpretation of user needs,planning high-quality theme columns,optimizing platform visual effects,expanding information promotion channels,strengthening data analysis and evaluation,and establishing professional operation teams.With rich and colorful resource content and flexible and novel forms of expression,the digital culture service level of hospital library is improved.

New mediaWeChat official accountServiceHospital library

方芳、陈怡

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复旦大学附属公共卫生临床中心图书馆,上海 201508

上海交通大学医学院附属瑞金医院图书馆,上海 200025

新媒体 微信公众号 服务 医院图书馆

2024

医学信息
国家卫生部信息化管理领导小组 中国电子学会中国医药信息学分会 陕西文博生物信息工程研究所

医学信息

影响因子:0.161
ISSN:1006-1959
年,卷(期):2024.37(8)
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