An Empirical Study on the Communication Effect of Bayu Culture Under Speech Acts:Taking the Bayu Dialect Emoticons as an Example
Social media has now become an indispensable carrier for people's information and cultural exchanges.Inter-net emoticons have been integrated into people's daily social communication.With the dual help of visual design and network platforms,a large number of dialect emoticons with local characteristics have emerged.Taking the Bayu dialect emoticons in social media as the main research object,the exploration was made on how the language symbol with local cultural characteristics affects the effect of Bayu cultural communication.A questionnaire survey method was used to construct a partial least squares structural equation model for empirical research.The results show that Bayu regional visual elements are important intermediary variables;content intelligibility positively affects the communication effect of Bayu culture through regional visual elements,so does interaction perception.
Bayu dialect emoticonsBayu cultural communicationsocial mediaspeech act theory
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