Countermeasures and suggestions to enhance the publicity effect of traditional Chinese medicine culture at grassroots level
Improving the effectiveness of grassroots publicity is necessary for the inheritance,innovation,and development of traditional Chinese medicine,as well as for enhancing the soft power of traditional Chinese medicine culture.Although certain achievements have been made in the publicity of Chinese medicine culture,there are still some problems,mainly manifested in the following aspects:the shortage of grassroots Chinese medicine talents,which affected the accessibility of publicity;insufficient development of characteristic services in grassroots health institutions,which affected the residents'cognition of Chinese medicine;and a lack of new elements in the way of grassroots Chinese medicine cultural propaganda,which reduced the attractiveness of publicity.In response to the above issues,it is necessary to enrich the supply subject of traditional Chinese medicine culture,strengthen the position of traditional Chinese medicine culture propaganda talents,thereby strengthening the propaganda talent base,interpreting traditional Chinese medicine culture from multiple perspectives,and promoting the popularization and lifestyle of media dissemination.
Grassroots levelTraditional Chinese medicine culture publicityEffectCountermeasures and suggestions
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