Research progress and enlightenment on evaluation system of internation-al health communication effectiveness
Health communication,as an important means of achieving public health goals,has received extensive attention from governments and societies worldwide.Evaluating effectiveness of health communication activities can scientifically measure the impact of communication activities on public health knowledge,attitudes and behaviors,thereby guiding optimization and implementation of future communication strategies,ensuring effectiveness and sustainability of health communication projects.This article adopts literature review method to systematically analyze evaluation system and research progress of international health communication effectiveness,and explores how to draw on international experience to promote the progress and improvement of domestic research in related fields.The research on evaluation of health communication effectiveness in foreign countries has a long history of development and relatively rich content.It has made certain progress in theoretical support and methodological exploration,but has not produced a unique and innovative theory in this field.However,domestic research has problems such as incomplete evaluation systems and theoretical deficiencies.In order to promote in-depth development of research and practice on evaluation of health communication effectiveness in China,it is recommended to establish a sound evaluation system and pay attention to interdisciplinary and cultural adaptability,enhance scientificity,effectiveness and sustainability of domestic health communication projects and better assist the public health industry.
Health communicationEffectiveness evaluationPublic healthInternational experienceResearch progress
NETL
NSTL
万方数据
