摘要
系统总结中国牛蒡产业的基本情况,运用优势、劣势、机会和威胁(SWOT)分析法,并通过多专家评价法对得到的因素加以筛选、检验.中国牛蒡产业发展应当采取依靠内部优势利用外部机会的机会性开拓型战略(S-O战略),且从方位判断,外部机会更为明显.在利用外部机会、发挥自身优势的基础上采取产品多元化发展战略、拓展国际市场战略和科技推动战略来推动中国牛蒡产业的高效发展.
Abstract
By systematically summarizing the basic situation of the Arctium lappa L.industry in our country,the strengths,weaknesses,opportunities,and threats(SWOT)analysis method,and the multi-expert review method were used to analyze,screen,and test the elements obtained.It is determined that the development of Arctium lappa L.industry should adopt the S-O strategy of relying on internal advantages to use external opportunities and judging from the orientation,the external opportunities are more pronounced,to take the opportunity of pioneering strategy.Based on utilizing external opportunities and exerting our advantages,we should adopt the strategy of product diversification,the strategy of expanding the international market,and the strategy of promoting science and technology to promote the efficient development of Arctium lappa L.industry.
维普
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