Stimulating Grain Farmer's Income Growth Vitality:Multi-case Grounded Analysis of Contract Mode Operation Mechanism
Based on the new development stage,exploring the operation mechanism of contract agriculture is of great significance to promote the organic connection between small farmers and modern agriculture and to advance the transformation of agricultural modernization.In this study,typical major rice-producing areas was selected as case samples.Qualitative analysis based on grounded theory and Nvivo12 Plus software were used to analyze multiple cases of typical industrial organizations such as rice cooperatives and enterprises to study the operation mechanism of rice contract mode under the new development philosophy.Results show that ten main categories,including nature,policy,and market environmental factors,value chain increment,the extension of the industrial chain,cooperative motivation,institutional arrangement of contract,green production,improving performance,and increasing farmers'income,are important factors affecting the implementation of rice contract mode by new business entities.Subsequently,taking the contract mode as the central category,the operation mechanism of"environment-value(industry)chain-cooperative power-institutional arrangement-symbiosis and win-win"was constructed.Finally,based on the fundamental goal of developing a symbiotic and win-win situation in rice order mode,the concrete path of increasing enterprise performance and enabling agricultural green production to increase food and agriculture income was analyzed.
rice contract modenew agricultural business entitiesoperation mechanismoptimized pathgrounded theory