A Study of Impact of Digital Literacy on E-commerce Entrepreneurial Behaviour of Rural Youths
Against the background of the rapid development of digital economy,cultivating rural youth's digital literacy and prompting them to accurately access digital information,understand digital media and recognize digital security has become an important means of boosting rural youth's e-commerce entrepreneurship.Based on 504 research data on rural youth e-commerce entrepreneurship in 10 townships within Suizhong County,Liaoning Province,the impact of digital literacy on rural youth e-commerce entrepreneurial behavior was examined using a binary logistic regression analysis system.The study showed that digital literacy had a positive and significant effect on whether rural youth had e-commerce entrepreneurial behavior.Digital content creation literacy and digital application social literacy had a positive and significant effect on whether rural youth had an e-commerce entrepreneurial behavior.Digital literacy had differential effects on rural youth's e-commerce entrepreneurial behavior in terms of education level,risk tolerance and entrepreneurial training.Accordingly,make efforts in terms of platform support and treatment guarantee to provide all-round and multidi-sciplinary services for rural youth entrepreneurship.Encourage rural youth entrepreneurs to do valuable digital content construction and actively disseminate high-quality entrepreneurship information resources.Do a good job of guiding the thinking of rural youth entrepreneurs to realize the value of their own development.
digital literacyrural youthe-commerce entrepreneurship
万方数据
维普
