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抖音对话语权的"人民建构"及对主流媒体话语权的"稀释"

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抖音作为一种传播技术平台,其媒介技术表征的"流量"成为受众对抖音作为媒介认识的全部;事实上,抖音的分流和引流本质上是互联网技术对媒介话语权的"争夺"."争夺"的本质是技术真实对制度性真实的一种消解和重塑,"人民性"恰恰为这种消解和重塑提供了动力和说服力,甚至使抖音获得了另类制度性真实的新视角.
TikTok's"People's Construction"of Discourse Power and"Dilution"of Discourse Power of the Mainstream Media
As a communication technology platform,the"flow"represented by TikTok media technology becomes the audience's understanding of TikTok as a media.In fact,the diversion and drainage of TikTok is essentially the competition of Internet technology for the discourse power of the media.The essence of competition is a kind of dissolution and remodeling of institutional reality by technological reality."People's nature"just provides impetus and persuasion for this dissolution and remodeling,and even enables TikTok to obtain a new perspective of alternative institutional reality.

TikTokdiscourse powerpeople constructiondiversion

张玲

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汉江师范学院 马克思主义学院,湖北 十堰 442000

抖音 话语权 "人民建构" 分流

2024

汉江师范学院学报
郧阳师范高等专科学校

汉江师范学院学报

影响因子:0.175
ISSN:1008-6072
年,卷(期):2024.44(4)