The Reform Path of Public English"Three Teachings"Based on the Needs of Professional Groups under the Background of Industry Education Integration——Taking the Marketing Professional Group as an Example
The integration of industry and education is an important trend in the current development of vocational education,and the demand for professional groups has become a key factor leading the reform of public English teaching.At present,there are problems in the teaching of public English in the marketing professional group,such as weak teaching staff,the need to improve the quality of"dual teachers",single textbook format and content that are detached from the profession,and single teaching methods.Building a"dual-qualification"public English teacher team based on the needs of professional groups,constructing a three-dimensional and diversified new form of teaching materials based on the needs of professional groups,applying diverse teaching methods,and innovating teaching modes can improve teaching quality,enhance students'English language application ability,improve their comprehensive literacy,and cultivate more high-quality technical and skilled talents that meet the needs of the era of industry education integration.
industry-education integrationprofessional clustersPublic Englishreform of the three teachings
NETL
NSTL
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