A Study on the External Communication of Hengyue Culture Based on Cultural Discount Theory
Hengyue culture is an important part of Chinese culture,which is of great economic and cultural value in foreign communication.From the perspective of cultural discount theory,this paper analyzes the problems existing in the current situation of Hengyue culture's external communication,such as poor quality of content,great loss of discourse cognition and low sense of audience identity,and puts forward targeted improvements in three aspects:content,discourse and communication channels,so as to reduce the impact of cultural discount on Hengyue culture's external communication and realize high-quality and efficient Hengyue culture's external communication.
cultural discountHengyue cultureexternal dissemination
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