The construction mechanism of local food cultural identity among tourists:based on the case study of Wenheyou in Changsha
Local food is a symbol to express and symbolize the local culture,and it is an intertwined field to shapes the sense of local identity and cultural belonging for the subject.Taking Wenheyou in Changsha as the research object,based on the online text data,and using grounded theory method,this paper explores the meaning pursuit and cultural identity of tourists'local food consumption.The results show that the local food cultural identity is a process in which the subject continues to negotiate with the local food,endows the local food meaning and generates a sense of identity in the process of food consumption.The local food cultural meaning perceived by the subject includes four aspects:food functional meaning,food symbolic meaning,in-terpersonal interactional meaning,and food emotional meaning.They respectively shape the value identity,i-dentity,social identity,and emotional identity of the subject to the local food.The study also reveals that the subject's food preferences have a regulatory effect between food functional meaning of and the subject's value identity,while the individual experiences play a moderating role between food emotional meaning and the sub-ject's emotional identity.Additionally,there are perceptual differences between tourists and residents in the perception of the meaning of food culture.
local food culturefood consumptionfood culturecultural identityWenheyou in Changsha