Cross-cultural food communication of overseas Chinese vloggers:a text analysis based on Bilibili short videos
Through engaging in intercultural food communication activities,overseas Chinese vloggers actively promote Chinese culinary traditions globally,expand the breadth of cultural communication.These vloggers le-verage media characteristics,adopt an"integration strategy"to adapt to the differences between diverse cul-tures.This reveals that the value of integrating and sharing through food activities far exceeds the literal mean-ing of eating.Through food activities,they not only present unique experiences in local space,but also em-ploy diverse methods to disseminate Chinese culture.As a unique mode of interaction and expression,the spread of vivid Chinese culinary culture on online videos transcends spatial and temporal limitation,offering a delightful lifestyle for global netizens to watch and emulate at any time and serving as a reference for inspiring new creative works.
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