Research on the characteristics and impact of food short videos on TikTok:based on the improvement of residents'nutrition literacy
To maximize the role of short food videos in enhancing residents'nutrition literacy,summarize the characteristics of high-quality short food videos,this study used"Douchacha"data analysis platform to search for videos,and summarized the characteristics of food short videos from three aspects:video publisher,con-tent,and audience feedback.It was found that the high-quality food short videos had the following characteris-tics:the account has been certified by TikTok,the publishers have professional qualifications,the duration of the video is between 30 s and 60 s,the content is authentic and there are few advertisements.At present,there are still some problems in food short videos,such as concentrated distribution of publishers,suboptimal author verification status,lack of nutrition background talents in author certification,monotonous content for-mats poor quality of video information and low reliability,which may hinder the improvement of residents'nu-trition literacy.
gastronomy communicationsfood short videosnutrition literacy
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