Historical evolution and advancement of beer culture pedigree in China:take Tsingtao Beer as an example
As an exotic product from the west,beer has realized the transformation of beer culture localization in just over a hundred years in China.During the production period when the foreign powers invaded and built factories,people of different classes derived two opposing sensory structures of"horse urine wine"and"civi-lized wine"in the process of contacting beer.In the period of nationalization and development,beer,as the light of domestic products,has become the"glory wine"sought after by the people under the limited supply.Since the reform and opening-up,beer has returned to the standard of daily life after disenchantment,and has become a"recreational wine",transcending ethnic and ideological barriers and becoming a"name card wine"for China's external communication.The formation and evolution of China beer culture pedigree provides a good cultural paradigm for other foods to"bring in"and"go global".
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