"Generation Z,"also known as"cyber-born generation,""Internet generation,""two-dimension generation,"or"natives of digital media,"present various features different from other generations.And the ideological and political education for"Generation Z"in uni-versities faces some realistic challenges,including the challenged education subject authority and discourse power,the relatively backward platform construction,the less impressive team quality for ideological and political education,the imperfect management mechanism and so on.To innovate ideological and political education for"Generation Z",we should strive for the construction of a new media matrix composed of three main channels and many auxiliary means,connect the online and offline classrooms,improve the capacity of the team of ideo-logical and political education,establish a three-dimensional practice-based educational sys-tem,and fulfill cooperation between the schools and local communities,so as to build up a more effective new model to improve the efficiency of ideological and political education.
"Generation Z""Internet+"university ideological and political educationin-novation in education mode