In the new era,the Party and the nation have high hopes for theme publishing,and expect it to play its role in the field of cross-media narrative with an open and inclusive mind.Theme publishing,by breaking conven-tions and blazing new trails,has expanded its activity boundaries in the publishing industry and provided the acade-mia with research ideas that keep up with the times.Based on the development status of narrative studies and the powerful trend of theme publishing,this paper analyzes the importance and necessity of emphasizing the full applica-tion of cross-media narrative in theme publishing.It finally proposes the prospect of constructing open channels,guiding audience participation and emphasizing contextualism,etc.
维普
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