Research Report on the Construction of Museums along the Great Wall and the Great Wall Culture Communication:The Great Wall Thematic Museums Edition
In order to clarify the current situation and key issues during the construction of the Great Wall thematic museums and the dissemination of Great Wall culture under the background of the construction of the Great Wall national cultural parks,a research team conducted field trips to 134 museums along the Great Walls in Ningxia,Shaanxi,Shanxi and other regions from July 2022 to December 2023.It has been identified that by the end of2023,there are 100 Great Wall thematic museums including the ones under construction,showing a prominent increase in quantity,continuous expansion in scale,and diversied communication.However.there are problems such as uneven distribution of construction space,insufficient exploration of connotation,and incomplete overall image display.It is urgent to build a collaborative communication platform and system,standardize the logo and naming of resources,optimize the communication concept and mode,and strengthen the museums social communication capacity building and social influence.
museumGreat Wall thematic museumGreat Wall national cultural parkCulturecommunicationGreat Wall culture