How to Stimulate the Sustainable Vitality of New Museums:A Practise from China Grand Canal Museum in Yangzhou
Many Chinese state-owned museums,especially newly built ones,are in a period of both opportunities and challenges.How to stimulate the vitality of new museums and achieve sustainability is an urgent and important issue.By establishing exhibition and collection systems,optimizing public services,and building brand images,new museums will be able to promote brand value in a short period.Based on this,they will be able to stimulate sustainable vitality,and gain public recognition and preference.The China Grand Canal Museum in Yangzhou,which was opened in 2021,as a representative of new museums,has developed a unique innovative path for branding.It will further improve its academic institution and cooperation platform,strengthen talent cultivation and innovative thinking,and continuously explore experiences and practices for the sustainable development of new museums.
museumnew constructionsustainablevitalityChina Grand Canal Museum
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