摘要
惠明茶产自景宁畲族自治县,近年来惠明茶产业规模不断扩大、生产水平不断提高、市场营销不断拓展、数字赋能不断推进,富民增收日益显著.文章基于"SWOT"分析方法,通过分析惠明茶产业发展的优势、劣势、机会、威胁四方面,提出品牌提档、品质提升、规模扩大、主体培育、市场拓展等方面的发展建议.
Abstract
Huiming tea is produced in Jingning She Autonomous County.In recent years,the tea industry scale has steadily expanded,production levels have improved,market outreach has increased,and digital empowerment has advanced,significantly contributing to local income growth and poverty alleviation.This article uses the SWOT analysis method to access the advantages,disadvantages,opportunities,and threats in the development of Huiming tea industry,and offers development suggestions in brand upgrading,quality improvement,scale expansion,capacity building,and market expansion.