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景宁县惠明茶产业SWOT分析及发展建议

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惠明茶产自景宁畲族自治县,近年来惠明茶产业规模不断扩大、生产水平不断提高、市场营销不断拓展、数字赋能不断推进,富民增收日益显著.文章基于"SWOT"分析方法,通过分析惠明茶产业发展的优势、劣势、机会、威胁四方面,提出品牌提档、品质提升、规模扩大、主体培育、市场拓展等方面的发展建议.
SWOT Analysis and Development Suggestions of Huiming Tea Industry in Jingning County
Huiming tea is produced in Jingning She Autonomous County.In recent years,the tea industry scale has steadily expanded,production levels have improved,market outreach has increased,and digital empowerment has advanced,significantly contributing to local income growth and poverty alleviation.This article uses the SWOT analysis method to access the advantages,disadvantages,opportunities,and threats in the development of Huiming tea industry,and offers development suggestions in brand upgrading,quality improvement,scale expansion,capacity building,and market expansion.

JingningHuiming tea industrySWOTRecommendations

潘明俭、冯海强、刘建平、王盈峰

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景宁畲族自治县农业农村局,浙江景宁 323500

浙江省农业技术推广中心,浙江 杭州 310020

中华全国供销合作总社杭州茶叶研究所,浙江 杭州 310016

景宁 惠明茶产业 SWOT 建议

2024

中国茶叶加工
中华全国供销合作总社杭州茶叶研究院 全国茶叶加工科技情报中心站

中国茶叶加工

影响因子:0.471
ISSN:
年,卷(期):2024.(4)