The Profound Implication and Enlightenment of the Era of Marx and Engels'Ideological and Political Education Communication Strategy
In the process of ideological and political education communication,Marx and Engels pay attention to the four dimensions of communication subject,discourse,media and audience.The ideological and political education communication strategy of Marx and Engels has the characteristics of the unity of people and class,scientific and popular,national and universal,critical and constructive.The ideological and political education communication strategy and its characteristics of Marx and Engels enlighten the new era of socialist ideological and political education communication to adhere to the leadership of the party,firmly correct political direction,implement the ideological and political education communication responsibility system,and good communication direction;adhere to Marxism as the guide,focus on the common problems of human destiny,attach importance to the spread of outstanding traditional Chinese culture and red culture,and enhance the ability of discourse to respond to reality;strengthen the dissemination of mass,promote heterogeneous media sharing,strengthen the application of media differentiation,improve the accuracy of communication;integrate social communication resources,encourage multi-subject communication,strengthen the construction of communication team and strengthen the dissemination of ideological and political education.
ideological and political education communicationMarxismleadship of the Partymediateam construction
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