Starting from the relationship between the structure and performance of pressure sensitive adhesive,the design ideas of high-end pressure sensitive adhesive were summarized in this paper.Based on active emulsion polymerization technology,the acrylate block copolymer emulsion was designed and prepared that could meet the requirements of high-end adhesive tape,breaking through the current dilemma of unbalanced performance and poor resistance to moisture and heat in waterborne pressure sensitive adhesive,which is expected to accelerate the process of"oil to water"in high-end pressure sensitive adhesive.