首页|"5W"模式下中国生态文明国际传播体系的构建

"5W"模式下中国生态文明国际传播体系的构建

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中国生态文明的国际传播不仅关乎中国的国际形象,而且影响着国家利益的战略空间."5W"模式下中国生态文明国际传播体系包含了主体要素、内容要素、媒介要素和评价要素的密切配合与系统构建,回答了"谁来传播""传播什么""如何传播""传播效果"的问题.在实践中要通过整合发声主体、优化内容要素、创新媒介形式、健全评价机制,增强中国生态文明的言说力与影响力,在世界舞台上讲好中国生态文明故事.
The Construction of China's International Communication System of Ecological Civilization under the"5W"Mode
The international communication of China's ecological civilization not only concerns China's international image,but also affects the strategic space of national interests.The international communication system of China's ecological civilization under the"5W"communication model includes the close cooperation and systematic construction of the actors,content,media and evaluation.It answers the questions of"who will communicate","what will be communicated","how will be communicated"and"the effect of communication".By integrating the main voices,optimizing the content elements,innovating the media forms,and improving the evaluation mechanism,we can enhance the discourse power and influence of China's ecological civilization,and tell the story of China's ecological civilization well on the world stage.

"5W"ModelChina's Ecological CivilizationInternational Communication

孔琳

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中国石油大学<华东>马克思主义学院,山东 青岛 266580

"5W"模式 中国生态文明 国际传播

山东省社科规划项目中央高校基本科研业务费专项资金资助项目

23CKSJ2022CX04023B

2024

中共济南市委党校学报
中共济南市委党校,济南市行政学院,济南市社会主义学院

中共济南市委党校学报

CHSSCD
影响因子:0.145
ISSN:1672-6359
年,卷(期):2024.(4)
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