Communication strategy of scientific journals in the era of integrated media:A case study of The Chinese Journal of Nonferrous Metals
[Purposes]In the context of media integration,a feasible media integration communication strategy for scientific journals has been summarized,with a view to enabling scientific journals to serve academic users with a more proactive attitude,more rich and convenient functions,and more diverse communication forms and channels,thereby improving the integrated media communication ability of scientific journals.[Methods]Based on the concept of meeting the academic needs of users,this paper analyzed the challenges and opportunities faced by the integrated media communication of scientific journals and conducted research on the specific content and effectiveness of The Chinese Journal of Nonferrous Metals in the integrated media communication practice case.[Findings]A highly universal communication strategy for scientific journals has been proposed from four dimensions:service,platform,content,and efficiency.[Conclusions]Enhancing service awareness,building communication platforms,optimizing communication content,and improving communication efficiency are important means to enhance the communication capacity and academic services of scientific journals.They can expand the influence of scientific journals and achieve high-quality communication of scientific journals.
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