Practice and exploration of innovative paths for academic achievement dissemination and communication in the era of media convergence:A case study of National Remote Sensing Bulletin
[Purposes]To accomplish the mission of telling Chinese stories well and spreading the voice of China,the innovative path for dissemination and communication of academic achievements of scientific journals in the era of media convergence is explored.[Methods]The effects and problems of the dissemination and communication of academic achievements in the National Remote Sensing Bulletin were summarized,so as to provide references for peers in the journal field.[Findings]By building a three-dimensional publicity and communication platform of media convergence,continuously optimizing the publishing content of media convergence,mobilizing the enthusiasm of people playing different roles,penetrating into the frontier research field of remote sensing to carry out close cooperation,and ensuring the docking and service of remote sensing scientific research and remote sensing application scenarios,the influence and field recognition of the National Remote Sensing Bulletin are improved,and its ability to serve the dissemination and communication of remote sensing academic achievements is enhanced.[Conclusions]The transition of scientific journals to media convergence has been the trend of the times.Only by conforming to the development of the era of media convergence can we find a path suitable for the dissemination and communication of academic achievements in the era of media convergence through continuous exploration.At the same time,it is also necessary to pay close attention to the development of the discipline in this field during practice,improve the innovative thinking ability of media convergence,enhance the sensitivity and application ability of new technologies,and promote the comprehensive quality of journal editors.
Media convergenceDissemination and communication of academic achievementMedia operationClose interactionUser orientationNational Remote Sensing Bulletin
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