Empirical research and insights on academic papers recommended by Chinese journals in geoscience on WeChat official accounts:A case study of Chinese core journals in geoscience
[Purposes]This study aims to explore the impact of recommended academic papers on WeChat official accounts from Chinese academic journals in geoscience on their cited frequency and download volume.The findings will provide references for enhancing the attention of academic papers in these journals on WeChat official accounts.[Methods]Taking the Chinese core journals in geoscience as the research object,we checked the posts of the 2021 recommended academic papers of the journal(referred to as"recommended posts")on WeChat official accounts and collected the data on the release characteristics of the recommended posts.By using SPSS 27.0 software,we explored factors affecting the readership of recommended posts through ANOVA and independent samples t-test and discussed the relationship between the readership of recommended posts and the cited frequency and download volume of papers through correlation analysis and regression analysis.[Findings]The publication order of recommended posts has a significant effect on their readership,and the readership of recommended posts is positively correlated with the cited frequency and download volume of recommended papers and contributes to the cited frequency and download volume of the papers.The readership of recommended posts is positively correlated with the journal's impact factor.[Conclusions]Journals should attach importance to recommending academic papers through WeChat official accounts,and efforts should be made to increase the number of recommended academic papers,adopt multiple journal clusters,optimize the publication strategy of recommended posts,and consistently produce high-quality content.
WeChat official accountReadership of postAcademic paper recommendationCited frequencyDownload volume
NETL
NSTL
万方数据
