Application of user portrait technology in academic video operation of scientific journals on bilibili.com
[Purposes]This article analyzes the characteristics of users of scientific journals'accounts on bilibili.com,proposes a precise operation model for academic videos on bilibili.com that can be used as a practical reference for other scientific journals,and provides effective suggestions for the academic video operations of Chinese scientific journals on bilibili.com to better adapt to media integration.[Methods]The network survey method,content analysis method,and questionnaire survey method were used to analyze the basic situation and interaction data of journal users on accounts of bilibili.com.[Findings]Through user portrait technology,scientific journals'accounts on bilibili.com can achieve precise user marketing and personalized data recommendations,effectively solving the current problem of poor academic video operation of scientific journals on bilibili.com.[Conclusions]Scientific journals should make full use of the analysis advantages of portrait technology,adhere to multi-tool collection and fine management of dynamic and static data,and build multi-dimensional user data tags to achieve accurate user recommendations.Data visualization can be used to assist in the accurate push of user information,and the evaluation of operational effects can be strengthened to improve the communication efficiency on bilibili.com.In this way,the precise operation of academic videos of scientific journals on bilibili.com can be achieved.
User portraitScientific journalAcademic operationPersonalized pushAcademic videoAcademic communication
NETL
NSTL
万方数据
