Exploration of characteristic strategies for theme publishing in medical journals:A case study of Chinese Journal of Practical Stomatology
[Purposes]This study analyzes the significance of theme publishing in medical journals,and explores the characteristic strategies for theme publishing,which provides references for similar journals.[Methods]Taking the practice of the Chinese Journal of Practical Stomatology as an example,we objectively analyzed the problems in the theme publishing of medical journals.Based on the characteristics of medical journals as well as their case studies and theoretical explanations,unique strategies were proposed to enhance the effectiveness of theme publishing in medical journals.[Findings]Through the correct guidance,the Chinese Journal of Practical Stomatology,as a dental medical journal,has established a theme publishing direction that focuses on solving oral health problems for the whole population and aiming at promoting the development of oral health.The strategy of"topic selection that highlights social responsibility,language that integrates humanistic sensibility,promotion to increase public participation"has increased the temperature of the theme publishing of medical journals and enhanced the influence of journals.[Conclusions]The theme publishing of medical journals needs to increase its temperature while exerting its unique academic professionalism and thought depth.Furthermore,it needs to enhance social benefits and highlight the theme publishing value of medical journals in the new era,which contributes to the construction of first-class journals.
Theme publishingMedical journalSense of social responsibilitySocial benefitHumanistic orientation
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