Development strategy of science popularization platforms for scientific journals based on SWOT analysis
[Purposes]This study explores the development strategy for the science popularization platforms in Chinese scientific journals,providing insights into their mission to promote scientific spirit and disseminate scientific knowledge.[Methods]Utilizing literature analysis and interviews,we employed the SWOT model to comprehensively analyze the internal strengths and weaknesses,as well as external opportunities and threats in constructing science popularization platforms for Chinese scientific journals.In addition,we constructed a SWOT strategy matrix based on journal practice cases.[Findings]Micro strategies for science popularization platforms in scientific journals include building brand recognition,expanding influence,sharing resources,and enhancing quality.Macro strategies involve refining mechanisms,fostering coordinated development,implementing strategic layouts,and increasing investments.[Conclusions]To advance science popularization,scientific journals should focus on top-level design,leverage talent,resources,and technology advantages,diversify content and presentation forms,create distinctive science popularization brands through a diverse media communication matrix,and establish interactive science popularization platforms integrating science,media,and public engagement.This will contribute to fostering a conducive environment for science popularization.
NETL
NSTL
万方数据
