Exploration of MDT-style academic content mass communication mode through new media:A practice study of Medical Journal of Peking Union Medical College Hospital
[Purposes]This study explores the innovative mode of new media in the content dissemination of medical scientific journals and provides colleagues in the field with operational ideas and methods for reference.[Methods]Using a case study approach,we took the new media of the Medical Journal of Peking Union Medical College Hospital as the research object.We discussed the successful practices of innovative multi-disciplinary team(MDT)academic content mass communication based on the MDT model in medical diagnosis and treatment from three aspects:content production team,product form,and dissemination and promotion.[Findings]The new media of the Medical Journal of Peking Union Medical College Hospital has formed an MDT-style content production team by integrating multidisciplinary elites,including authoritative scholars,professional editors,senior journalists,and potential authors.It has created MDT-style content products by integrating multidisciplinary technologies such as AI,audio-visual elements,graphics,and animation.Additionally,it has developed MDT-style communication and promotion channels by leveraging the advantages of various media platforms,including journals,networks,and micro-media,achieving remarkable results in exploring and practicing the academic content mass communication model.[Conclusions]The new media of medical scientific journals should take the initiative to innovate,focus on resource integration,and actively learn from the MDT model.This approach can facilitate the mass communication of academic content and create a favorable development situation characterized by the co-creation of content,integration of forms,and sharing of channels.
New mediaInnovationMulti-disciplinary teamIntegrated developmentCo-creation of valueMass communication
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