摘要
[目的]探索基于学术期刊内容的科普创作思路,并提出有效策略,为更多学术期刊及编辑同仁提供借鉴.[方法]以在科普方面有成功实践经验的《协和医学杂志》新媒体为例,从创作选题、文案写作及表现形式3个不同维度,凝练其基于学术期刊开展科普创作的有效策略.[结果]科普创作过程中,学术期刊在选题定位上基于专刊主题,结合特色栏目,紧追学术热点;文案写作中力求精致标题、创意开头、鲜活正文、深刻结尾;表现形式上丰富视觉设计,探索意见领袖科普视频、科普漫画与长图、科普MG动画并融合人工智能技术等,可有效助力打造高质量科普作品,更好地发展大众传播.[结论]学术期刊作为发布科学成果的重要传播平台,应勇担科普重任,聚焦科普源头,积极探索不同创作方法并总结有效策略,以促进科研与科普事业繁荣,实现两翼齐飞、双效发展.
Abstract
[Purposes]This study explores strategies for popular science creation based on academic journal content and proposes effective approaches to serve as a reference for other academic journals and editorial colleagues.[Methods]Using the new media of the Medical Journal of Peking Union Medical College Hospital,which had successful experience in science popularization,as a case,we analyzed effective strategies for popular science creation from three dimensions:topic selection,copywriting,and presentation.[Findings]In the process of creating popular science content for academic journals,topic selection can be based on the special issue theme,combined with characteristic columns,and should closely follow academic hot spots.Copywriting should focus on crafting an exquisite title,creative introduction,engaging body,and profound conclusion.For presentation,employing rich visual elements,innovative opinion leader videos,popular science comics,long graphics,MG animations,and integrating AI technology can effectively enhance the quality of popular science works and improve mass communication.[Conclusions]As key platforms for disseminating scientific achievements,academic journals should embrace the role of popularizing science,focus on the origins of popular science,explore various creative methods,and summarize effective strategies.This approach will promote the prosperity of both scientific research and popular science,and achieve synergistic development.
基金项目
中国高校科技期刊研究会青年基金资助项目(CUJS-QN-2023-003)
2023年度中国科技期刊卓越行动计划选育高水平办刊人才子项目-青年人才支持项目(2023ZZ0529163)
NETL
NSTL
万方数据