Exploration of science popularization creation strategies based on academic journal content:A case study of Medical Journal of Peking Union Medical College Hospital
[Purposes]This study explores strategies for popular science creation based on academic journal content and proposes effective approaches to serve as a reference for other academic journals and editorial colleagues.[Methods]Using the new media of the Medical Journal of Peking Union Medical College Hospital,which had successful experience in science popularization,as a case,we analyzed effective strategies for popular science creation from three dimensions:topic selection,copywriting,and presentation.[Findings]In the process of creating popular science content for academic journals,topic selection can be based on the special issue theme,combined with characteristic columns,and should closely follow academic hot spots.Copywriting should focus on crafting an exquisite title,creative introduction,engaging body,and profound conclusion.For presentation,employing rich visual elements,innovative opinion leader videos,popular science comics,long graphics,MG animations,and integrating AI technology can effectively enhance the quality of popular science works and improve mass communication.[Conclusions]As key platforms for disseminating scientific achievements,academic journals should embrace the role of popularizing science,focus on the origins of popular science,explore various creative methods,and summarize effective strategies.This approach will promote the prosperity of both scientific research and popular science,and achieve synergistic development.
Popular science creationAcademic journalNew mediaPopular science creation strategy
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