We Are All Ordinary:Common Ingroup Identity Improves Public's Attitudes Toward Doctors
Objective:This study explored whether common ingroup identity could improve attitudes toward doctors based on the common ingroup identity model.Methods:The daily work and life narratives of a doctor and staff in any other industry were juxtaposed in the form of cartoons to construct a common doctor-patient ingroup identity of"ordinary employ-ees".Survey experiments were conducted using 2(narrative mode:two-way versus one-way)×2(narrative type:negative ver-sus positive)between-participant designs,with attitude toward doctors as the main dependent variable.Results:The two-way negative narrative could improve the persuasiveness of the material and lead to a better impression,increased intimacy and trust in doctors;The results of the repeated experiment showed that the effect of the two-way negative narrative re-mained somewhat robust in the context of the COVID-19 pandemic,and the two-way positive narrative was also able to work.Conclusion:The use of two-way visual narratives to construct a common ingroup identity between doctors and pa-tients is an effective way to improve public attitudes toward doctors.
Common ingroup identityDoctor-patient relationshipNarrativeIntergroup conflicts
万方数据
维普
