Psychological Effect of Red in Risky Choice:The Moderating Role of Power
Objective:To examine the impact of color on risky choice and the moderating effect of power.Methods:This study used an experimental method to manipulate the sense of power(high,low,control condition)and background color(red,blue),and measured the participants'risk preference by risk preference questionnaire.Results:Power could moderate the psychological effect of red in risky choice.In the high-power condition,compared with blue,red could im-prove risk-taking;In the low-power condition,red could reduce risk-taking;In the control condition,the effect of color on risk-taking was insignificant.Conclusion:Power can alter the manifestation of the psychological effect of red in risky choice.
万方数据
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