On the Evolution Path of Retail Business Type from the View of Mobile Internet Plus
The rapid development of mobile Internet has significant impact on traditional business pattern. For the retail industry,on the one hand,mobile Internet created a lot of business connection for it. On the other hand,mobile Internet also urged the traditional business type to be changed to adapt to the coming of mobile information revolution. The future development of retail business type is unlimited;and the retail business type with the characteristic of mobile Internet will attract increasingly more attention. The upgrade and restructuring of traditional retail business type has already become the inevitable trend;experience consumption,customization and the application of big data will become the powerful tools for traditional retail industry. To better adapt to this trend,the traditional retail enterprises should,first,build the E-business platform as soon as possible,change their way of thinking,and improve management efficiency;second,they should communicate more with their customers by taking advantage of such Internet media technologies as SNS and micro-blogging,improve the level of customer experience,and enhance customer loyalty;third,they should organize their own special team for mobile E-commerce,take advantage of the Third party platform,redesign their plan,reduce their operational cost,and improve their capability for network service providing;fourth,they should positively cooperate with Internet enterprises,take advantage of their capability for brand expansion and big data application and make innovation in business pattern to offset their own weakness;and fifth,they should further improve their capability for data application to better reduce the cost of supply chain,improve the efficiency of supply chain and try to be more successful with the help of innovation.
retail business typemobile Internet Plusevolution pathtechnological innovation
NETL
NSTL
万方数据
维普
