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基于共享物流的农村电子商务共同配送运作模式

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共同配送是解决农村电子商务末端配送效率低、成本高问题的重要途径,而设计和选择恰当的共同配送运作模式则是提高共同配送效率的关键.农村电商共同配送可采用基于综合资源共享的运作模式、"O2O平台+信息共享"运作模式、"4PL+X"契约性大众分包运作模式和"村镇电商集配站+智能自提柜"运作模式,四种不同的运作模式各自有其适用性,但任何一种模式的有序运行和可持续发展则必须有第四方物流共同配送联盟的组织保障和信息共享平台的技术支撑.为保障共同配送运作模式顺利实施,须加强农村物流基础设施建设、建立农村物流信息平台和信息共享机制,打造4PL共同配送联盟、重点建设村级物流集配站,多措并举培养农村物流人才,提升村镇"最先一公里"的集配货能力.
Research on the Joint Distribution Operation Model of Rural E-business based on Sharing Logistics
Joint distribution is the important way for us to solve the problem of low efficiency and high cost at the end of e-business in rural areas; but the design and selection of proper joint distribution operation mode is the key to enhance the efficiency of joint distribution. The author puts forward four kinds of operation mode of joint distribution,such as joint distribution operation model based on shared resources factors,"O2O platform+information sharing"operation model,"4PL+X"contractual mass subcontract operation model and"e-commerce collect-distribution station set in villages-small towns +Intelligent self-extracting cabinet"operation model. Though each of them has different applicability,the orderly operation and sustainable development of either of them should be supported by 4PL joint distribution alliance and information sharing platform. To ensure the smooth implementation of joint distribution operation model,we should strengthen the construction of rural logistics infrastructure,establish rural logistics information platform and mechanism of information sharing,build the 4PL joint distribution alliance,focus on the construction of village-level stand of agglomeration-distribution goods,strengthen training of rural logistics talent,and improve the ability of village "the first one kilometer" on the agglomeration-distribution goods,etc.

sharing logisticsrural e-commercejoint distributione-commerce logistics4PL

赵广华

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浙江财经大学工商管理学院,浙江杭州310018

共享物流 农村电子商务 共同配送 电商物流 第四方物流

浙江省自然科学基金

LY17G020017

2018

中国流通经济
北京物资学院

中国流通经济

CSTPCDCHSSCD北大核心
影响因子:1.607
ISSN:1007-8266
年,卷(期):2018.32(7)
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