首页|数字经济赋能农村产业现代化的内在逻辑、现实挑战及优化路径

数字经济赋能农村产业现代化的内在逻辑、现实挑战及优化路径

扫码查看
在数字经济迅猛发展的当今时代,各行各业都迎来了新的变革机遇.农村产业体系作为我国经济的基础产业体系,也应把握数字时代新机遇,为发展注入新动力.数字经济赋能农村产业现代化具有全链路深度覆盖的特征.从作用机理看,数字经济依托物联网、大数据、人工智能(AI)、生物技术等新兴数字技术,对技术研发、品种繁育、种植养殖到生产加工、物流、销售等农业产业链全过程赋能,促进农业生产的优质化、品牌化、产业化、集约化、规模化、专业化、社会化、绿色化,进而助力乡村产业现代化进程.这不仅能够提升农业生产效率和产品质量,还能够促进农业产业间的融合发展,增强农业产业的整体竞争力.从发展模式看,我国当前的农业经营主体占比最大的仍然是小农户,如何实现小农户与现代农业的有机衔接是农村产业现代化进程中的关键问题.得益于数字经济广覆盖、高效率、非竞争性等特性,通过建立农业社会化服务体系,提供技术支持和市场信息服务,可以帮助小农户提高生产效率,降低成本,增加收入;通过数字技术推动农业产业链的延伸、强化和补充,即"延链""强链""补链",可以帮助小农户将生产活动从种养环节向农产品加工流通等二三产业延伸,提高农户综合收益;通过改善供产销之间的衔接效率,实现订单形势变化与生产组织方式的高度匹配,可以帮助小农户充分发挥资源优势,转化为市场竞争力;通过土地流转的数字化管理,可以帮助小农户提升规模化经营水平,进而提升发展质量;通过数据分析预测作物病虫害发生,可以帮助小农户进行科学农业生产决策,指导精准灌溉施肥,减少资源浪费.
The Intrinsic Logic,Realistic Challenges and Optimization Pathways of Digital Economy Empowering Rural Industrial Modernization
In the era of rapid development of the digital economy,new opportunities for transformation have emerged across various industries.The rural industrial system,as the fundamental economic system of China,should also seize the new opportunities of the digital age to inject new momentum into its development.Digital economy empowering the modernization of the rural industry has the characteristic of full-chain deep coverage.From the perspective of the mechanism of action,digital economy relies on emerging digital technologies such as the Internet of Things(IoT),big data,artificial intelligence(AI),and biotechnology to empower the entire agricultural industry chain,from technology research and development,variety breeding,planting and breeding to production processing,logistics,and sales.This promotes the high-quality,branding,industrialization,intensification,scaling,specialization,socialization,and greening of agricultural production,thereby aiding the modernization process of rural industries.This not only enhances agricultural production efficiency and product quality,but also promotes the integrated development of the agricultural industry,which will in turn strengthen the overall competitiveness of agricultural industries.From the perspective of development models,the majority of agricultural operators in China are still small farmers,and how to achieve an organic connection between small farmers and modern agriculture is a key issue in the modernization process of the rural industry.Thanks to the broad coverage,high efficiency,and non-competitive nature of the digital economy,by establishing an agricultural socialized service system that provides technical support and market information services,small farmers can improve production efficiency,reduce costs,and increase income;by promoting the extension,strengthening,and supplementation of the agricultural industry chain through digital technology,namely"extending the chain","strengthening the chain",and"supplementing the chain",small farmers can extend their production activities from the cultivation link to the processing and circulation of agricultural products in the secondary and tertiary industries,thereby increasing the comprehensive benefits of farmers;by improving the efficiency of the supply,production,and sales linkage and achieving a high match between order changes and production organization methods,small farmers can fully leverage their resource advantages and transform them into market competitiveness;by the digital management of land transfer,small farmers can enhance their large-scale operation level and thus improve development quality;and by using data analysis to predict the occurrence of crop diseases and pests,small farmers can make scientific agricultural production decisions and guide precise irrigation and fertilization to reduce the waste of resource.

digital economymodernization of rural industryagricultural industry chainland transfer

刘学侠、徐文哲、温啸宇

展开 >

中共中央党校(国家行政学院),北京市 100091

农业农村部管理干部学院,北京市 102208

数字经济 农村产业现代化 农业产业链 土地流转

2025

中国流通经济
北京物资学院

中国流通经济

北大核心
影响因子:1.607
ISSN:1007-8266
年,卷(期):2025.39(1)