The Development Status,Facing Problem and Countermeasures of Ningxia Milk Industry
The milk industry is one of the"six new,six special,and six excellent"industries in Ningxia,which has launched the"Ningxia Milk"regional public brand.However,in recent years,due to the epidemic and the decline in domestic and foreign market consumption,the development of the Ningxia milk industry has encountered some problems that restrict its development.The significant decline in milk prices has led to losses for most enterprises,and some enterprises and dairy farmers have started to reduce losses by selling cows to reduce inventory,This move has caused a significant blow to the expansion and efficiency improvement of Ningxia's milk industry.This article analyzes the current development status of the milk industry in Ningxia,based on reality,comprehensively summarizes the advantages of the development of the milk industry in Ningxia,and analyzes the problems faced by the current development of the milk industry in Ningxia from three aspects:arable land area,fresh milk prices,and brand effects.It objectively analyzes the development status and proposes the view that"the development prospects of the milk industry are still broad".It also analyzes the government intervention,production enterprises.Targeted solutions are proposed by processing enterprises from three aspects to promote the high-quality development of Ningxia's milk industry,and to enhance the reputation of Ningxia as the"hometown of high-end milk".