The Social Process of the E-commerce of Agricultural Products—Take Shuobei Province as an Example
The development of agricultural products e-commerce is a process of deep integration of digital technology,digital economy and county industry.Because of the particularity of agriculture,the systema-tization of county industry,and the integrity of county society,the process of digital economy taking root in the county is a social process interacting with many social factors.Digital platforms have put forward new requirements for the product form and sales mode of agricultural products,which need to realize the"e-commerce of agricultural products"and transform primary agricultural products into e-commerce prod-ucts in line with the Internet thinking.Furthermore,the e-commerce of agricultural products needs to rely on the traditional industrial chain of counties and complete the transformation and reshaping of the existing industrial chain by digital technology and digital economy.The systematic reshaping from products to in-dustries has finally formed an agricultural products e-commerce industry chain closely linked to urban so-ciety,digital economy,and county society at the same time.The formation of this industrial chain cannot be separated from a group of e-commerce entrepreneurs who are both familiar with modern business ideas and rural culture.
E-commerce of agricultural productsCounty societyIntegration of digital reality
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