数字气象信息服务对稻农气候适应性行为的影响——基于TAM和TPB整合框架
Impact of digital meteorological information services on the climate adaptation behavior of rice farmers:Based on TAM and TPB integration frameworks
卢泓钢 1程相波 2张俊飚1
作者信息
- 1. 浙江农林大学经济管理学院,杭州 311300;浙江农林大学浙江省乡村振兴研究院,杭州 311300
- 2. 浙江农林大学经济管理学院,杭州 311300
- 折叠
摘要
为探究数字气象信息服务对稻农气候适应性行为的影响及机制,在构建技术接受模型-计划行为理论(TAM-TPB)整合框架的基础上,利用湖北省713户稻农的调研数据,采用OLS模型、中介效应模型、Multivariate Probit模型分析数字气象信息服务对稻农气候适应性行为的影响.结果表明:1)数字气象信息服务对稻农气候适应性行为有显著的正向影响;其中感知可用性和感知易用性均正向影响稻农的气候适应性行为.2)感知可用性和感知易用性分别通过行为态度、感知行为控制的中介作用促进稻农的气候适应性行为.3)数字气象信息服务对稻农气候适应性行为的影响存在资源禀赋差异.4)数字气象信息服务有利于激活调整农时、调整品种、购买农业保险等气候适应性行为.因此,政府应加快数字气象信息服务的建设,以强化稻农风险认知水平,引导农户采用气候适应性行为.
Abstract
To explore the influence of digital meteorological information service on rice farmers climate adaptive behavior and its mechanism,under the construction technology acceptance model-plan behavior theory(TAM-TPB),based on the integration framework of 713 rice farmers in Hubei province,the impact of digital meteorological information service on the rice farmers climate adaptive behavior are analyzed by using the OLS model,mediation effect model,multivariate Probit model.The results show that:1)The digital meteorological information service has a significant positive impact on the climate adaptive behavior of rice farmers;both perceived availability and perceived ease of use positively affect the climate adaptive behavior of rice farmers.2)The perceived usefulness and perceived ease of use promote the climate adaptive behavior of rice farmers through the mediation role of behavior attitude and perceived behavior control,respectively.3)The influence of digital meteorological information service on the climate adaptive behavior of rice farmers has differences in resource endowment.4)The digital meteorological information service is conducive to activating climate adaptive behaviors such as adjusting agricultural time,adjusting varieties and purchasing agricultural insurance.Hence,the government should expedite the development of digital meteorological information services to enhance rice farmers'risk perception and guide them to adopt climate-adaptive behaviors.
关键词
数字气象信息服务/稻农气候适应性行为/气候变化/技术接受模型/计划行为理论Key words
digital meteorological information services/rice farmers'climate adaptation behavior/climate change/TAM/TPB引用本文复制引用
出版年
2025
国家科技期刊平台
NSTL
万方数据