首页|基于农产品特征混合推荐的用户标签应用研究

基于农产品特征混合推荐的用户标签应用研究

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随着互联网的发展,农产品在电子商务市场的竞争也愈演愈烈,用户无法从众多的农产品信息中找到适合自身的偏好.针对这一问题,本研究旨在分析农产品特征的本体知识的语义检索,构建农产品的具体特征知识体系,并深入解析用户标签的构建、用户画像刻画的维度与场景,在此基础上归纳用户标签、用户场景画像对于农产品特征因子的结合关联.考虑通过采集用户行为及运用活标签,提出基于协同过滤改进TF-IDF计算权重权值;注重用户兴趣偏好推荐算法的对农产品特征混合推荐系统框架进行设计,过滤出用户、物品的隐含关联内容,召回用户偏好的农产品,再以逻辑回归法LR推荐的农产品的特征排序,从而推荐给用户Top N的农产品.该算法融入农产品特征知识本体,结合内容与矩阵分解的混合推荐方法,以达到在最短时间内为消费者推荐更精准的农产品,为进一步深化促进农村第一产业的竞争力和效益、增加农户收入、扩大农产品信息化领域发展提供具有重要意义的应用借鉴.
Research on the Application of User Tags Based on Hybrid Recommendation of Agricultural Products Features
With the development of the Internet,the competition for agricultural products in the e-commerce market has become increasingly fierce,and users are unable to find suitable preferences from the numerous agricultural products information.In response to this issue,this article aimed to study the semantic retrieval of ontological knowledge of agricultural products features,constructed a specific feature knowledge system of agricultural products,and deeply analyzed the dimensions and scenarios of user label construction and user profile characterization.Based on this,the combination and association of user labels and user profile for agricultural products feature factors were summarized.Improving TF-IDF weight calculation was put forward based on collaborative filtering by collecting user behavior and using live tags;emphasizing the design of a hybrid recommendation system framework for agricultural products features based on user interest preference recommendation algorithms,filtering out the implicit association content between users and items,recalling the agricultural products that users prefer,and then using the logistic regression method to rank the recommended agricultural products features,thereby recommending the Top N agricultural products to users.This algorithm integrates the knowledge ontology of agricultural products features and combines a hybrid recommendation method of content and matrix decomposition to achieve more accurate agricultural products recommendations for consumers in the shortest possible time,and it provided significant application references for further deepening the promotion of the competitiveness and efficiency of the rural primary industry,increasing farmers'income,and expanding the development of agricultural products informatization.

user tagscharacteristics of agricultural productsagricultural products e-commercerecommended application of agricultural productsfarmers'income

张春光、陈晓珊、沙莎

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塔里木大学经济与管理学院 新疆 阿拉尔 843300

用户标签 农产品特征 农产品电商 农产品推荐应用 农户收入

国家现代农业产业技术体系建设项目

61311005

2024

农业展望
中国农业科学院农业信息研究所

农业展望

影响因子:0.713
ISSN:1673-3908
年,卷(期):2024.20(1)
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