Influence of Culture and Tourism Industry Integration on the Development of Rural Revitalization in Southern Xinjiang
Culture and tourism integration is an important way to realize the rural revitalization strategy,and the high-quality integrated development of culture and tourism industry is of great significance to promote the transformation and upgrading of the two industries,improve the quality and growth rate,and release the consumption potential.This paper focused on the southern Xinjiang region,combined with the case analysis of culture and tourism industry integration,and analyzed and studied the influencing factors of culture and tourism industry integration from three aspects:supply side,demand side and external influence.At the same time,a system index of culture and tourism industry was established considering the availability of data,based on the panel data of 9 cities in southern Xinjiang,the integration degree of culture and tourism was measured using the system coupling theory.On this basis,the quantitative factors of rural cultural environment,the investment and consumption factors of rural cultural products,the quality factors of rural cultural environment and the supply factors of rural cultural products were further analyzed.Using factor analysis method to reduce the dimensionality of many influence indicators,it was concluded that the investment and consumption factors of rural cultural products and rural characteristic products are important influencing factors of culture and tourism integration.Therefore,accelerating the integrated development of culture and tourism is conducive to achieving product innovation and improving service levels,continuously enriching industrial formats and development models,and increasing industrial value.
culture tourism industry integrationcoupling coordination modelfactor analysisrural revitalizationsouthern Xinjiang