Consumption Preference of Millet Products among Different Age Groups——Based on a Survey in Hebei Province
Millet is favored by consumers for its high nutritional value and health care functions.With the proposal of the Healthy China Strategy,the country and residents are paying more and more attention to the intake of healthy,nutritious and balanced food.From the perspective of consumption preference,this study took Hebei province,a major production and consumption province of millet,as an example,and used disordered multi-class Logistic regression analysis to study the consumption preference of millet products by different age groups.The results showed that:the taste,nutritional value and health care function of millet products have a significant impact on the consumption preferences of various age groups;compared with the elderly group aged 60 and above,the teenagers and young people prefer the brand,packaging,product types and purchasing convenience of millet products,while the middle-aged and young people pay more attention to product quality,intergenerational consumption habits,discount activities in stores and prices.Accordingly,corresponding countermeasures and suggestions were put forward from the aspects of improving the quality of millet products,developing millet multi-functional products suitable for different groups,focusing on millet brand building,and broadening the sales channels of millet products.
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