Review of Price Formation Mechanisms of Agricultural Products under the New Media Channels
With the rapid development of networks and e-commerce,the traditional marketing model is declining,and new media marketing comes into being."Internet plus"has brought a huge amount of information,and the product price strategy must meet the"large-scale individual demand"of consumers.The appearance of new media marketing has brought new vitality to the whole marketing format.Because of its decentralization,timeliness,comprehensiveness of information dissemination,and customer trust,the new media marketing has become an increasingly important marketing method,but the mechanism of price formation in the process of new media marketing has not been effectively studied.It is of great theoretical and practical significance to uncover the mechanism of the formation of new media marketing prices.By sorting out the limited related research at present,this paper sorted out three aspects of consumer sensitivity,marketing channel difference,and sales cost difference,deeply studied the influence of different sales channels on cost and sales performance,and the influence of market demand characteristics on price strategy,put forward important opinions on consumer behavior and market strategy,pointed out the shortcomings of the current research on the marketing price formation mechanism of agricultural products,and looked forward to the future development and research direction in this field.
new media marketingagricultural productsmarketing channelmarket demandprice formation mechanism
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