Existing Problems and Countermeasures of Livestreaming Agricultural Products under the Background of Promoting Agriculture through Business
In recent years,Internet agriculture has officially entered people's vision,live e-commerce enables agricultural products to go up,rural e-commerce has developed rapidly,and agricultural products livestreaming has become a new marketing model.In order to promote the standardized,healthy and long-term development of live agricultural products,the No.1 central document for 2022 proposed the implementation of projects such as digital businesses promoting agriculture and promoting e-commerce into the village,which not only provides a major opportunity for the e-commerce platform that strives to do a sinking market,but also provides a new channel for farmers to increase their income,and also poses a new challenge to the development of the e-commerce platform.With the implementation of the project,the development of live delivery of agricultural products has gradually improved,but there are still some problems in its development,such as low added value of agricultural products,serious homogenization of broadcast room,lack of live delivery talents,and imperfect logistics system.Based on this,specific countermeasures and suggestions were put forward from the aspects of improving the processing industry of agricultural products,optimizing the content and form of live broadcasting,increasing personnel training,and improving the logistics system,so as to maximize the benefits of live broadcasting of agricultural products and ensure its long-term high-quality development,so as to promote farmers'income to help rural revitalization and achieve common prosperity.
promoting agriculture through businessagricultural productslive delivery of goodsagricultural products processing industryadded value of productrural revitalization
国家科技期刊平台
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