THE DRIVING EFFECT OF JOINTING FARMER COOPERATIVES ON FARMERS'ADOPTION OF GREEN PRODUCTION TECHNOLOGY——BASED ON THE SURVEY DATA OF POMELO FARMERS IN FUJIAN
Under the double pressure of the shortage of agricultural production resources and environment constraints,whether and how farmer cooperatives can promote farmers to adopt green production technology has become a major realistic problem.Based on the survey data of 501 pomelo farmers in Fujian,this paper took the adoption of three green production technologies as the examples,and used the endogenous switching regression model to analyze the influence of joining cooperatives on farmers'adoption of green production technology and its mechanism.The results were listed as follows.(1)Joining cooperatives can promote farmers to adopt green technology,under the counterfactual hypothesis,if farmers who joined cooperatives had not joined,the green production technology adoption enthusiasm and adopting strength would reduce,if farmers who didn't join cooperatives,the green production technology adoption enthusiasm and adopting strength would increase.The results were still valid after robustness test by instrumental variable method.(2)Joining cooperatives promoted farmers'adoption of green production technology mainly through enhancing farmers'awareness of green production,and the mediation effect accounted for 20.7％.(3)There were differences between groups in the impact of joining cooperatives on the green technology adoption,small farmers,completely horizontal cooperation model farmers promoting effect was more prominent.These services had a more significant promoting effect on the adoption of green production technology by farmers:the unified agricultural materials and stipulated pesticide and fertilizer list before production,production inspection and field technical guidance during production management,unified packaging and sales after production,as well as dividends of cooperatives.Therefore,it is necessary to strongly support the development of cooperatives,encourage farmers to join cooperatives,and improve farmers'awareness of green production,improve the quality of cooperatives'services and the level of green production,and promote small farmers to achieve green production transformation.
farmer cooperativesgreen production technologygreen production cognitionmediation effectthe endogenous switching regression model
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